B.A.G FILMS AND MEDIA Share price

Major Business Opportunities* Increasing demand of quality software and trained & qualifiedprofessionals* Demand for diversified program mix - Entertainment film andfilm based programs sitcoms news and current affairs gameshows* Demand and high scope for Software producers capable ofproducing technologically contemporary and viewer's demanddriven programs.* Increasing penetration of regional and niche channels inIndia.* Increasing demand for organized and well equipped educationalinstitutes and centers of excellence for imparting skills andnurturing talentGrowth StrategiesSoftware companies would require adopting the followingstrategies for ensuring long-term growth and continued existencein the television industry:* Diversified Product Mix - Capability to produce a variety ofprograms including Entertainment Infotainment Film Based Newsand Current Affairs Educational programs Game Shows etc.* Flexible programming methods - capable of adopting to changingviewer demands quickly arid effectively* Diversified Channel Mix - presence in Hindi Regional andNiche Channels* Launch of Film production to create a larger business platform* Dedicated infrastructure facilities - to edge competition oncost logistics and reduce external dependence* Strong creative team and dedicated in-house research withclose network with all major players of the industry - channelsartists et all.* Multi-tasking the infrastructure to produce Films andTelevision Software and Value added videos.* Better relationships with international film distribution andexhibition companies will help realize better revenues from thesame products.History of the CompanyB.A.G. Films was incorporated as B.A.G. Films Private Ltd. onJanuary 22 1993 at New Delhi and was converted into a publiclimited Company vide Special Resolution passed on 03.03.2001 andrenamed as B.A.G. Films Limited on March 29 2001. The Companyis promoted by a team of core media professionals having morethan 15 years of experience in the Indian Media industry. Withsuccessful on-air programming of more than 1500 hours (more than40 programs) in diversified software categories and strongrelations across all major channels including Star Network ZeeNetwork Sahara Television Doordarshan (DD) and a host ofregional channels B.A.G. today stands out as a respectedtelevision software producer in the Indian entertainmentindustry.B.A.G. Films started in 1993 with a talk show on Doordarshancalled Aaj Ki Baat and then produced programs like Green Fileand Awaam Ki Awaaz.In 1994 as the Cable & Satellite platform was evolving in Indiaand private broadcasters commenced operations with Zee TVB.A.G. Films produced long running and high quality programslike Zaike Ka Safar and Ru-Ba-Ru for Zee TV. Other programswhich have been telecast on the Zee Network of channels are HitThi Hit Hai Do Aur Do Panch Turn Pukar Lo Ardhangini JugnuKenda Hai (Punjabi) Mon-niye (Bengali) Shan-e-Punjab(Punjabi) and recently Sone-te-Suhaga (Punjabi). With theseprograms B.A.G. Films partnered the takeoff of Cable &Satellite Television in IndiaIn 1996 the STAR TV network noticed B.A.G. Films' programmingand invited Anurradha to produce a three part series celebratingthe 50th anniversary of Indian Independence. INDIA AT 50: THEPARTY ANGLE. This series was to pave the way for B.A.G. Filmsinto STAR TV network. Since then B.A.G. Films has produced twoelection series for STAR TV POLL98 and Y-Vote. In 2000 B.A.G.Films produced Chaiti Ka Naam Antakshari for Star TV whichbecame a landmark among musical game shows in the C&S Sector.The Program has run for over 100 telecasts (including some.repeats) and has won 'The Best Musical Game Show" award for theyear 2002.In 2002 B.A.G. Films started "Kumkum - Pyara Sa Bandhan" a fourdays a week Soap Opera in the afternoon ladies time band on StarPlus. The show is performing well and is the highest rated showin the afternoon band (based on indiantelevision.com's TVRatings from TAM Service Weekly for the week 15/06/2003 to21/06/2003).B.A.G. Films program Haqeeqat has long been the high rated showon the Sahara Television Channel and has won the Best DirectorAward at ITA Awards in India. It was one of the admired programin the "Long Format Docudrama Category" at the Asian TelevisionAwards al Singapore.B.A.G. Films has also produced "Tedhe Medhe Sapne" for ChannelNine which continued till the Channel wrapped up its operationin India due to non-extension of its license by Doordarshan.B.A.G. Films has experience of producing more than 40 on-airprograms ranging from News Chat shows current affairs'Entertainment Soaps Audience based shows Film based showsinfotainment etc. B.A.G. Films has already produced morethan 1500 hours of on-air software and has a footage library ofmore than 6000 hours. B.A.G. Films' market presence extends toall major channels including leading Hindi and regionalchannels. Major clientele includes Doordarshan DD-Metro DD-Regional Zee Zee-Regional Star Plus etc. B.A.G. Films' listof popular programs includes Ru-Ba-Ru (Zee) Picnic Antakshari(DD) Lets Talk (DD-Metro) Chaiti ka Naam Antakshari (StarPlus) Rozana (DD-News & now on DD-Metro) and a host of otherHindi and regional programs.Main Objects of the CompanyThe main objects of the Company as stated in the Memorandum areas under:I. To carry on the business of producers and processors of alltype of documentary films feature films and distributors ofcinematography films and to do all the things necessary andexpedient in connection with the business of the films.II. To carry on the business of makers producers rentershires processors of TV Serials and all types of other serialsand programmes relating to public to public entertainmentscience education sport music general knowledge for publicGovernment or any other authority or institution.III. To carry on the business of editing photographyrecording re-recording and all other work related with theproduction and transmission of TV Serials News Reels otherprogrammes on television radio on self owned or other privatechannels.IV. To carry on in India or elsewhere the business to producepromote project participate manufacture manipulate treatprocess prepare alter develop expose edit exhibit makere-make display print re-print convert duplicate finishbuy sell run import export and to act as broker agentdistributor proprietor copy right owners video right ownerscinema studio owner dance music and other studio owners jobsowner etc. of all kinds of video films telefilms news reelsslides in all languages prevailing in the world and do all otherbusiness related to Television Industry in General.V. To run maintain own and establish educational Institutesincluding media Schools and centers to import training technical know-how to the personal in the field of businessreferred in sub-clauses 1 to 4 referred herein above.