About Imagine Marketing Ltd IPO
Imagine Marketing Ltd., formed in November 2013, is a digital-first company manufacturing and selling consumer products. The company is most noted for operating the lifestyle and electronics brand "boAt." Imagine Marketing Ltd. offers technology-based products along with other products that align with the lifestyle needs of customers, at affordable prices.
It has developed a diversified range of products, ranging from consumer electronics to accessories, by integrating innovative design, performance, and affordability based on changing customer preferences.
Products
Audio Products:
Consists of wired earphones and headphones, wireless neckbands, TWS products, Bluetooth speakers, soundbars, and home theatre products.
Wearables:
Offers smartwatches with features related to fitness, health, and lifestyles of customers.
Gaming Accessories:
Wired and wireless gaming headsets and keyboards as well as computer mouse products designed for gamers.
Personal Care Appliances:
Trimming appliances are used for personal care of customers.
Mobile Accessories:
Mobile accessories include chargers, cables, power banks, and other mobile accessories.
Operations & Workforce
The company operates from several locations across India and overseas, including Mumbai, Delhi, Bangalore, China, and Singapore. According to information up to June 30, 2025, Imagine Marketing Ltd. employed a total workforce of 553 members working for its various operations
Imagine Marketing Ltd., formed in November 2013, is a digital-first company manufacturing and selling consumer products. The company is most noted for operating the lifestyle and electronics brand "boAt." Imagine Marketing Ltd. offers technology-based products along with other products that align with the lifestyle needs of customers, at affordable prices. It has developed a di
Boat IPO Subscription Breakdown
| Investory Category | Subscription Percentage | Amount Raised (₹ Crores) |
|---|---|---|
| Qualified Institutional Buyers (QIBs) | 75% | -- |
| Non-Institutional Investors (NIIs) | 10% | -- |
| Retail Individual Investors (RIIs) | 15% | -- |
Boat IPO Strengths & Weaknesses
Strong presence as a digital-first consumer electronics brand in India
Leadership position in the audio products segment with expansion into adjacent categories
Established the “boAt” brand with strong recognition and customer appealFocus on innovation supported by in-house engineering, R&D, and strategic collaborations.
Agile supply chain with products designed and manufactured in India
Diversified sales channels with strong online presence and growing offline reach
Experienced founder-led management team with industry expertise
Boat IPO Important Dates & Issue Details
| Allotment Date | Listing Date | Refund Date |
|---|---|---|
| -- | -- | -- |
| Issue Composition: | |
|---|---|
| Face Value | ₹1 per share |
| Total Issue Size | 0 shares (aggregating up to To be announced) |
| Fresh Issue | 0 shares (aggregating up to To be announced) |
| Offer for Sale | 0 shares of ₹1 (aggregating up to To be announced) |
| Issue Type | Book Building IPO |
| Post-Issue Shareholding Pattern: | |
|---|---|
| Pre-Issue Shareholding | 99.05 shares |
| Post-Issue Shareholding | 0 shares |
Boat IPO Lot Size and Investment Details
| Minimum Lot Size | -- |
| Maximum Lot Size (Retail) | -- |
The lot size of Boat ipo has been designed to ensure broad participation while maintaining optimal price discovery.
How to Apply for Boat IPO
- Log in to your Choice account
- Select IPO
- Enter the number of lots and your price
- Verify UPI ID
- Complete the transaction on your UPI app
Boat IPO Contact & Registrar Details
Contact Details
Address
Unit no. 204 & 205, 2nd floor, D-wing & E-wing, Corporate Avenue, Andheri Ghatkopar Link Road, Mumbai
Phone Number
Registrar Details
Registrar Name
MUFG Intime India Pvt.Ltd.
Phone Number
Boat Lead Manager(s)
| Book Running Lead Manager(s) |
|---|
| ICICI Securities Ltd. | Goldman Sachs (India) Securities Pvt.Ltd. | JM Financial Ltd. | Nomura Financial Advisory & Securities (India) Pvt.Ltd. |