
Imagine Marketing Ltd., formed in November 2013, is a digital-first company manufacturing and selling consumer products. The company is most noted for operating the lifestyle and electronics brand "boAt." Imagine Marketing Ltd. offers technology-based products along with other products that align with the lifestyle needs of customers, at affordable prices. It has developed a di
| Investory Category | Subscription Percentage | Amount Raised (₹ Crores) |
|---|---|---|
| Qualified Institutional Buyers (QIBs) | 75% | -- |
| Non-Institutional Investors (NIIs) | 10% | -- |
| Retail Individual Investors (RIIs) | 15% | -- |
Strong presence as a digital-first consumer electronics brand in India
Leadership position in the audio products segment with expansion into adjacent categories
Established the “boAt” brand with strong recognition and customer appealFocus on innovation supported by in-house engineering, R&D, and strategic collaborations.
Agile supply chain with products designed and manufactured in India
Diversified sales channels with strong online presence and growing offline reach
Experienced founder-led management team with industry expertise
| Allotment Date | Listing Date | Refund Date |
|---|---|---|
| -- | -- | -- |
| Issue Composition: | |
|---|---|
| Face Value | ₹1 per share |
| Total Issue Size | 0 shares (aggregating up to To be announced) |
| Fresh Issue | 0 shares (aggregating up to To be announced) |
| Offer for Sale | 0 shares of ₹1 (aggregating up to To be announced) |
| Issue Type | Book Building IPO |
| Post-Issue Shareholding Pattern: | |
|---|---|
| Pre-Issue Shareholding | 99.05 shares |
| Post-Issue Shareholding | 0 shares |
| Minimum Lot Size | -- |
| Maximum Lot Size (Retail) | -- |
The lot size of Boat ipo has been designed to ensure broad participation while maintaining optimal price discovery.
Unit no. 204 & 205, 2nd floor, D-wing & E-wing, Corporate Avenue, Andheri Ghatkopar Link Road, Mumbai
MUFG Intime India Pvt.Ltd.
| Book Running Lead Manager(s) |
|---|
| ICICI Securities Ltd. | Goldman Sachs (India) Securities Pvt.Ltd. | JM Financial Ltd. | Nomura Financial Advisory & Securities (India) Pvt.Ltd. |