About Us
Choice Group, incorporated in 1992, is a financial institution which finds its legacy in solving financial problems and bridging gaps for individuals, institutions and governments.
For past 31 years we are committed to help our clients achieve their financial aspirations and promote value creation for society.

Board of Directors
Mr. Sandeep Singh
Independent Director
Mr. Kanhaiya Lal Berwal
Independent Director
Mr. Sobhag mal Jain
Independent Director
Mr. Raj Kumar
Independent Director
Mrs. Vinita Patodia
Non- Executive Chairperson
Mr. Kamal Poddar
Managing Director
Mr. Suyash Patodia
Joint Managing Director
Mr. Arun Poddar
Executive Director & CEO
Mr. Ajay Kejriwal
Executive Director
Mr. Subodh Kumar Agarwal
Independent Director
Mr. A. K. Thakur
Independent Director
Mrs. Sudha Bhushan
Independent Director
Mr. Sandeep Singh
Independent Director
Mr. Kanhaiya Lal Berwal
Independent Director
Mr. Sobhag mal Jain
Independent Director
Mr. Raj Kumar
Independent Director
Mrs. Vinita Patodia
Non- Executive Chairperson
Mr. Kamal Poddar
Managing Director
Mr. Suyash Patodia
Joint Managing Director
Mr. Arun Poddar
Executive Director & CEO
Mr. Ajay Kejriwal
Executive Director
Mr. Subodh Kumar Agarwal
Independent Director
Mr. A. K. Thakur
Independent Director
Mrs. Sudha Bhushan
Independent Director
Mr. Sandeep Singh
Independent Director
Mr. Kanhaiya Lal Berwal
Independent Director
Mr. Sobhag mal Jain
Independent Director
Mr. Raj Kumar
Independent Director
Our Journey
Our long journey has several milestones but
the most important one has been our client’s trust which we cherish the most.
SEBI Liscense
Launch of Mutual Fund App - Investica
Launched Trading App - Jiffy
Listing on NSE
Group Incorporation
Took over a listed NBFC Choice International
Equity & Commodity Broking Liscense
SEBI Liscense
Launch of Mutual Fund App - Investica
Launched Trading App - Jiffy
Listing on NSE
Group Incorporation
Took over a listed NBFC Choice International
Equity & Commodity Broking Liscense
SEBI Liscense
Launch of Mutual Fund App - Investica
Launched Trading App - Jiffy
Listing on NSE

Vision & Mission
सर्वश्रेष्ठ
Our mission is to consistently become better at what we do by serving our clients, shareholders and society with ideas and products to promote financial growth for everyone and contributing to a sustainable future.
Our vision is to empower our clients financially by delivering innovation and prosperity through our offerings. We aim to keep moving forward with a blend of conventional wisdom and new ideas.
Our Core Values
Who we are is reflected in what we practice. Our values are the guiding light for everything we do at choice.
Innovation
The only way to win is by being creative
Consistency
Only factor which is more important than perfection
Empowerment
Hustle today to empower your tomorrow
Commitment
We are dedicated to serve you the best
Honesty
Our conduct is guided by integrity & transparency
Optimism
Positivity is a virtue that comes by practice
Innovation
The only way to win is by being creative
Consistency
Only factor which is more important than perfection
Empowerment
Hustle today to empower your tomorrow
Commitment
We are dedicated to serve you the best
Honesty
Our conduct is guided by integrity & transparency
Optimism
Positivity is a virtue that comes by practice
Innovation
The only way to win is by being creative
Consistency
Only factor which is more important than perfection
Empowerment
Hustle today to empower your tomorrow
What we Offer
We offer a wide range of customized services, empowering our clients to manage their finances
under one roof

Capital Advisory
We help institutions optimise capital flows, transactions and liquidity.

Management Consultancy
Our team closely work with business leaders focusing on solving thier problems.

Government Advisory
We help governments with development and financial projects for national interest

Tax Advisory
Our team is well equipped with everything to deliver efficient tax management.

Equity Broking
Invest in Capital Markets with our smart insights & recommendations.

Wealth Management
We help individuals & organizations in achieving their monetary objectives.
Insurance
Find the right insurance policies for unforeseen events with us.

Loans
Choice Retail Loans team covers all loan requirements under one single umbrella.

Capital Advisory
We help institutions optimise capital flows, transactions and liquidity.

Management Consultancy
Our team closely work with business leaders focusing on solving thier problems.

Government Advisory
We help governments with development and financial projects for national interest

Tax Advisory
Our team is well equipped with everything to deliver efficient tax management.

Equity Broking
Invest in Capital Markets with our smart insights & recommendations.

Wealth Management
We help individuals & organizations in achieving their monetary objectives.
Insurance
Find the right insurance policies for unforeseen events with us.

Loans
Choice Retail Loans team covers all loan requirements under one single umbrella.

Capital Advisory
We help institutions optimise capital flows, transactions and liquidity.

Management Consultancy
Our team closely work with business leaders focusing on solving thier problems.

Government Advisory
We help governments with development and financial projects for national interest

Tax Advisory
Our team is well equipped with everything to deliver efficient tax management.