Liqvd Digital Acquires Remaining 23.21% Stake in Adlift for Rs.9 Crore
"The acquisition, funded through IPO proceeds, gives Liqvd Digital full ownership of Adlift Marketing, a digital marketing and IT services company with operations in India and the United States."
Liqvd Digital Completes Adlift Stake Acquisition
Liqvd Digital has completed the purchase of the remaining shares in Adlift Marketing Private Limited, consolidating its ownership of the digital marketing agency. The company acquired 23,211 equity shares, representing a 23.21% stake, for Rs. 9 crore.
Before the transaction, Liqvd Digital held 76.79% of Adlift. With the latest acquisition, its shareholding has increased to 100%, bringing the subsidiary fully under its ownership. The company stated that the transaction was funded using IPO proceeds, in line with the utilisation plan outlined in its offer document.
Deal Details and Adlift's Business Profile
- Acquirer: Liqvd Digital Limited
- Company Acquired: Adlift Marketing Private Limited
- Shares Acquired: 23,211 equity shares
- Stake Acquired: 23.21%
- Consideration: Rs. 9 crore in cash
- Funding Source: IPO proceeds, as specified in the offer document
- Shareholding Before Acquisition: 76.79%
- Shareholding After Acquisition: 100%
- Subsidiary Status: Adlift Marketing is now a wholly owned subsidiary of Liqvd Digital
- Business Profile: Adlift operates in digital marketing and IT services and was incorporated in July 2012
- Geographical Presence: India and the United States
- FY26 Turnover: Rs. 38.03 crore for the financial year ended March 2026
What to Watch Next
Investors will watch how full ownership of Adlift supports Liqvd Digital's digital marketing and IT services business. Future disclosures on the subsidiary's performance, integration with the parent company and utilisation of IPO proceeds will provide further insight into the acquisition's impact.
Disclaimer
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