TELOGICA Share price

Incorporation and Initial ProgressAishwarya Telecom Limited (ATL) was promoted by Mr G Rama Manohar Reddy. Mr G Rama Manohar Reddy and Mrs G Amulya Reddy were the partners of the then partnership firm named ?Advanced Electronics & Communications System?. ATL was formed by taking over the business of the said partnership firm and was incorporated as Aishwarya Telecom Private Limited on June 2 1995 with the Registrar of Companies Andhra Pradesh Hyderabad. Subsequently it was converted into a Public Limited Company on July 12 2005 and the name of the Company was changed to Aishwarya Telecom Limited and a fresh Certificate of Incorporation obtained from the Registrar of Companies Andhra Pradesh Hyderabad. The Registered Office of the company is located at 3-C Samrat Commercial Complex Saifabad Hyderabad Andhra Pradesh. The concerned Registrar of Companies is ROC Andhra Pradesh at Hyderabad. ATL is based at Hyderabad with production at Yanam in Pondicherry state andDehradun in Uttrakhand State with branches in New Delhi and Mumbai.Details of the BusinessAishwarya Telecom Limited is ISO 9001:2000 Certified Company manufacturing Fibre Optic Test Equipments & Cable Fault Locators.Aishwarya Telecom Limited (ATL) started its operations in the year 1995 with specialisation in designing manufacturing and marketing of Telecom Test & Measuring equipment for Copper Optical and Data Networks. ATL is having strength of 61 employees. ATL manufactures 22 types of testers and 17 products are having approval from Telecom Engineering Centre (TEC). Currently ATL manufactures products for Telephone Service Providers Defence Sector Railways Telecom equipment manufacturing companies and Cable TV Operators. ATL is planning to expand in to designing products for Defence Sector and Educational Sector also.Initially ATL concentrated on catering to the Public Sector Telephone Service providers Railways and Defence Establishments. In the recent past it has taken orders from the Private Telephone Service providers. The focus is to further increase sales revenues from the Private Sector companies.ATL strategy is to develop high-end test equipments which could be expensive but have good demand and could be a potential market for few years. The strategy is to design the products and produce them at low cost and take bigger market share.In the year 1998 ATL developed first Digital Cable Fault Locator for localising low insulation faults in Telecom Copper Cables. In the same year Telecom Engineering Center (TEC) Department of Telecom (DoT) has approved the specifications of Digital Cable Fault Locator of the Company.In the year 1999-2000 the company has developed a Portable Cable Fault Locator and Universal Cable Fault Locator which is a single unit having all the features to localise multiple faults in Telecom Copper Cables i.e. features of Portable Cable Fault Locator and features of Digital Cable Fault Locator.In 2001 the first Optical Test Equipment (Optical Light Source) was developed by the Company indigenously. The next year the company developed further 8 products in the Optical fiber division for different field application of Optical Cable networks.In the year 2003 ATL diversified into defence sector supplying optical related products. In 2004 it further diversified into service sector by taking turn-key projects for network synchronization for their 35000 kms OFC network. In 2006 ATL tied up with Indian Institute of Technology (IIT) Chennai for development of OTDR module.Pre-IPO PlacementsThe Company on January 25 2008 and January 30 2008 completed Pre-IPO Placement of1200000 Equity Shares of Rs. 10 each directly to certain Body Corporate Resident Indiansand Non-Resident Indians and raised Rs. 468.50 lakhs. No Pre ?IPO shares have been allotted to the Promoters/promoter group of the Company.Details of the above investments are mentioned at page no. xxi of this Red Herring Prospectus.Major events in the history of the Company are as follows:Year Major Events1995 Incorporated as Aishwarya Telecom Private Limited on June 2 1995 with the Registrar of Companies Andhra Pradesh for manufacture of telecommunication cable fault locators.1998 The company has developed first Digital Cable Fault Locator for localising Low Insulation faults in Telecom Copper Cables. In the same year Telecom Engineering Center Dept. Of Telecom has approved the specifications of Digital Cable Fault Locator of the company.99-2000 The company developed Portable Cable Fault Locator and another combined unit of Digital Cable Fault Locator and Portable Cable Fault Locator (Universal Cable Fault Locator).2001 The company has indigenously developed an Optical Light Source the first Optical Test Equipment of the Company.02-2003 The company has developed further 8 products in the Optical fiber division for different field application of Optical Cable networks2003 Diversified into defence sector supplying optical related products2004 * Further diversified into service sector by taking turnkey projects from Tata Teleservices for network synchronisation for their 35000 kms OFC network. * The Company has been certified as ISO 9001:2000 compliant Company by Det Norske Veritas Management System Certificate vide Certificate No. 01389- 2004-AQ-BOM-RvA dated September 30 2004 valid till September 30 2007.2005 Converted into a public limited company and the name of the Company was changed to Aishwarya Telecom Limited vide fresh certificate of incorporation dated July 12 2005 2006 Tied up with IIT Chennai for joint product development for OTDR Module.2008 The Company has been certified as ISO 9001:2000 compliant Company by Det Norske Veritas Management System Certificate vide Certificate No. 12200-2007- AQ-IND-RvA dated January 18 2008 valid till September 30 2010