RADAAN MEDIAWORKS (I) Share price

VI. COMPANY AND MANAGEMENT:HISTORY & BACKGROUND:? RADAAN MEDIAWORKS India Limited (RADAAN) Originally Incorporated on15th September 1999 as "Radaan Picture Private Limited" under Thecompanies Act 1956 Subsequently renamed as Radaan Mediaworks IndiaPrivate Limited' effective 8th August 2001 The same was furtherconverted into a Public Limited Company "Radaan Mediaworks IndiaLimited" with effect from 6th June 2002? RADAAN MEDIAWORKS India Limited (RADAAN) formerly known as RADAANMEDIAWORKS INDIA PVT LIMITED CHENNAI is one of the leading televisioncontent providers in South India Radaan occupied the enviable #1position in the South in particular on Sun TV with the top TRP's for adaily soap (CHITHI) and currently holds good spots in ANNAAMALAI(Tamil) 'NINNE PELLADUTHAA (Telugu) GAAYATHRl (Telugu) SHIVAIAH(Telugu) UDHAYYAM (Tamil)UUYYALE (Kannada) all being daily soaps and CHINNA PAPA PERIYA PAPAand RUDRA VEENA (Tamil & Telugu) both being Tamil Weekly soaps. Allthe Telugu serials/soaps feature in Gemini TV and the Tamil soapsfeature in Sun TV. On an average Annaamalai holds the No.1 spotamongst Tamil Soaps after the grand success of CHITHI. The Telugusoap 'NINNE PELLADUTHAA' occupies the Second spot amongst the TeluguSoaps. Presently Ten programs are on air on various channels all fromthe stable of Radaan. Collectively all our serials figure amongst thetop five spots in the respective languages.? RADAAN's experience dates back to 1994 onwards when Radaan TVcommenced operations as a Proprietrix concern of Ms. Radikaa.Thereafter due to increased growth in their operations the promotersfloated a private limited company called RADAAN Picture Pvt. Limited.in September 1999. RADAAN has so far successfully produced 35 TVprograms and the promoters have experience in the production of 2Feature Films. The films were on a joint venture basis. The business isbeing managed successfully and professionally.? Radaan presently is a Rs. 21 crore turnover company and has set itssights to achieve a turnover of Rs. 100 crore in the next 4 years.Presently RADAAN is the fastest growing Media and EntertainmentCompany in the south.? The newly incorporated Company drew up a long- term strategy to carryon the business of Production of Mega tele serials Telefilms ComputerGraphics & Animation Special Effects Game Shows Events and Actors'Academy. These activities were divided into 3 strategic business units(SBU's); SBU-1 Television and Feature film Division SBU-2 Teen-creative Division SBU-3 Event Management Division.? RADAAN has in its premises all the facilities for? Pre-production activities - story generation script preparationartist selection? Production - shooting (this operation alone is being done on reallocations outdoors)? Post-production activities - editing dubbing re- recording specialeffects mixing Capsuling including computer graphics etc.Hence RADAAN is totally self-sufficient and comprehensive in itsoperations and does not dependon any outside facilities for pre and postproduction. It has a fullyintegrated facility.? RADAAN is rated as one of the leading Producers of successful TVPrograms in the South and has also embarked on the national scene withits launch ofChoti Maa-ekanokhabhandhan a Hindi Serial on ZEE TVwhich has been concluded recently.? Radaan currently produces 13.5 hours of fresh content every week. Ithas currently 10 Programs on air within the country and 3 Programs onoverseas channels.? All the serials produced by RADAAN have been top-rated programmes andthe most successful serial CHITHI has had the highest ever TRP(Television Rating Points) for a regional teleserial in the country.? As on 30th September 2002 RADAAN has accumulated approximately over1000 hours of software library comprising of TV content and FeatureFilms. The company continues to accumulate television content at therate of 11.5 hours every week. RADAAN has clocked an experience ofapproximately 300000 man-hours. It has a team of highly experiencedand dedicated professionals and skilled workforce of around 400 people(both under direct and contractual employment).