PRIME FOCUS Share price

Incorporation and NameWe were incorporated as a Private Limited Company on June 24 1997. Thereafter the word 'Private' was deleted from ourname under the provisions of Section 43A(2). Pursuant to this our Company was converted into a public limited Companyvide a fresh Certificate of Incorporation dated April 24 2000 issued by the ROC. The Company traces its roots to theproprietary concerns of its Directors - 'Video Works' of Mr. Naresh Malhotra and 'Video Workshop' of Mr. Namit Malhotra which were merged to form Prime Focus Private Limited.The promoters had predicted the importance of achieving critical mass in the growing Entertainment Industry and identifiedthe need to provide the entire spectrum of services involved in feature films and ad films industry. Our Promoters have three decades of experience in the film industry which is complimented by a team of creative personnel and competencein the latest relevant technology in post-production.HistoryWe began as proprietary concerns started by our founders - Video Works(EQR) of Mr. Naresh Malhotra and Video Workshop (Post Production - NLE)of Mr. Namit Malhotra. Both the firms were merged in 1997 to formPrime Focus as a consolidated entity built up of advanced technologyand inhabited by selective native talent. Since then we have grown tobecome one of the leaders of Asia in post production and visual effectsservices with locations & partners across the world. With ourcreativity and customer service we have established ourselves as is asought after destination in the country for post production services infeature films visual effects digital intermediate ad-films musicvideos broadcast design and TV shows.We have been a pioneer in the use of digital technologies in postproduction for the past decade and continue to lead the industry.Major Milestones1995-1996 : Non-Linear Editing TV Serial EditingVideo workshop the proprietary concern pioneered the non linearediting revolution by installing the Media 100 system way back in 1995to cater to the lower end television shows.1996 - 1997Prime Focus emerged as one of the leading television post productionfacilities with 23 shows per week on broadcast.1997 : Online Systems Ad and Music video editingWe entered the growing music video and commercials market through theacquisition of one of the earliest Discreet Fire system. This enabledour company to establish itself in the broadcast design ad films andmusic videos market as a creatively charged and talented unit. We arenow one of the largest Discreet Fire/Smoke site in the world.1998 - 1999:We consolidated our position in the commercials and broadcast designspace as one of the top companies and created a niche in the highlydemanding domain of commercials.2000 : Telecine Film PromosLead by the strategy of integration through technology we set up oneof the best telecine facilities to cater to the growing demands ofcommercials and feature films. Most telecine at the time was being doneinternationally due to the lack of quality facilities within theCountry. We were the first company to train our people outside India onthe color correction technologies. We were also the first to bring inan expat colorist to make sure the market got what they wanted and wegroomed our local talent under the experience of expats. This gave usan instant world class profile and the efficient local talent. We havehas emerged as the largest site for thomson Spirit in the Asia-Pacificregion.2001-2002 : Film Scanning/Recording ISO certificationAfter having built a quality profile on telecine we decided to getinto the feature film space by offering film scanning and recordingservices. There again we brought in the best scan and record systems.This lead to our foray into visual effects and Digital Intermediate. Wealso made the first Indian film shot on DV.2003 : Digital Film LabAfter having built expertise in the digital film world we pioneeredinto the Digital Intermediate ('DI') space delivering the first DI inJuly 2003. We set up a world class DI facility with the samespecification of kit and processes as followed at other successfulcenters of the world. This has created a major change in the way filmsget finished and the overall standard with regard to visual enhancementis clearly visible in the films being made today in Indian FilmIndustry.We also set up the first fully integrated and calibrated digitalintermediate pipeline for frame by frame feature film colourgrading/restoration in India.We introduced the Motion control rig (`MILO') in India which is thefirst and only such rig in India till date. The rig was got to helpexecute visual effects sequences which were earlier not evenconceptualized.2004 : Mocon/Visual Effects and Expansion of DIIn order to build the market and demonstrate our confidence in thespace we co - produced the first visual effects film titled `Gayab'(Invisible). This was co - produced with the eminent Ram Gopal Verma'scompany and met with reasonable success while our work was greatlyappreciated.Continuing the trend We introduced the first Panasonic Varicam HDcamera and co-produced another high profile film called `Life Ho ToAisi' with Indian stars and eminent director Mahesh Manjrekar whichreleased in 2005 and got critical reviews for its special effects workIn July 2004 we set up a world class DI facility through a strategicpartnership with India's premier laboratory `Adlabs' offering end toend services and with the depth of infrastructure being larger thanmost in the world.(Source : Company Management)2005 Geographical ExpansionTo provide the commercials industry with a boutique facility withinfrastructure and interiors at par with international studios wesetup a studio in Lower Parel Mumbai. Also a facility in Chennai hasbeen commissioned to cater to the South Indian Film market.Technology ProfileWe have one of the world's largest and most advanced technologyinfrastructures. We are also one of the largest Autodesk Fire/Smokesite in the World. PFL has the largest installed base of telecinesuites and is Thomson's biggest site in Asia Pacific region.Telecine* Spirit Datacine 4K* Spirit Datacine HD/SD 2K* Da Vinci 2K* Pogle Megadef* Ursa Diamond Keycode TelecineVisual Effects* Discreet Inferno/Flame* Shake (with furnace and motion)* After Effects/Combustion* Maya/3DS MaxMilo Motion Control RigDigital Film Lab* Northlight Film Scanner (4K/2K)* Spirit Datacine HD/SD 2K* Lustre Grading Systems* Arri Laser (Film Recorder)* Celco Fury (Film recorder)* Discreet Smoke/FireAncillary* Sound Studios* Avid/Media 100/FCPHigh Definition Production* HD Camera kits and accessories* HD Editing and Finishing* HD to FilmServices ProfileTelecineDailies (SD/HD)We specialise in dailies telecine transfer for feature films and havecapabilities to offer High Definition dailies as well.Our dailies transfer telecine's are situated within India's biggestlaboratory Adlabs ensuring that telecine is completed immediatelyafter processing without any delays.SpiritAt Prime Focus we have in the offering Spirit 4K and the classicSpirit. We have the largest installed base for Thomson's SpirtTelecine's in Asia - Pacific region.We are the only company in India which has a locally trained talentpool of some of the finest colorists in the business today. Apart fromlocal talent we also have expats working for us from Europe and US.Our grading suites are equipped with full spec Pogle Megadef and DaVinci 2K which provides unparallel picture quality and superior colorcontrol. Our suites offer the film maker the ultimate in digital filmtransfer.Feature Film Mastering (PAL/NTSC/HD)We provide High Definition film mastering services for feature filmsand for Digital Cinema applications in India. Our telecine services arealso highly demanded by feature film production companies for satellitemasters.Visual EffectsCGIAt Prime Focus we have been continuously advocating the increased useof CGI in Indian films. We have trained and recruited some of thefinest CGI talent and continue to expand the same pushing the overallindustry standard.CompositingAt Prime Focus we proudly boast of having some of the finestcompositors in the industry whose work is steadily changingperceptions of the ability and quality of Indian talent.Seamless compositing is a given. Our compositor's creative andtechnical expertise has been fundamental in Prime Focus producingworld-class visual effects. Our compositors are supported by a team oftrained rotoscopy wire and rig removal and tracking/keying artists.Title DesignAt Prime Focus we have created some creatively charged spell boundingtitle sequences wherein the entire project right from creativeconceptualization to execution was handled by us. Our team of creativeeditors digital artists and traditional artists create title sequencesthat make a difference.VFX SupervisionOur experienced Visual and Digital effects supervisors together manageall creative technical and logistical issues ensuring timely executionand delivery on each visual effects project.With our visual effectssupervisors being involved right from inception stage creativepotential is fully realised.AnimatronicsOur animatronics department is newly established but is capable ofhandling projects involving miniatures and pupets. Digital Film LabDigital IntermediateWe have the premier Digital Film Lab in India with a quality speccomparable to any other in the world. We have also been credited withintroducing this technology in India and having done the first fulllength feature way back in July 2003.Since inception we have completed 30 full length feature films. Thisfurther illustrates the robust pipeline that we have successfullyengineered which we continue to expand.The pipeline consists of the following components:* Editorial Prep* Scanning* Assembly* Color Correction* Dustbusting* Digital Opticals* VFX* Digital Preview* Recording* Digital Deliverables* Digital Sub-titling for NegativeOur digital film lab is fully calibrated; ensuring 100% consistencywhen the final print is projected in cinema hall's worldwide. With thelargest installed capacity for Digital Intermediate in Asia - PacificPrime Focus has capability to handle multiple projects at the sametime whilst ensuring quality check on each project.Hi-Resolution Film Scanning & Film RecordingAt Prime Focus we also act as a bureau facility for scanning &recording services to other visual effects/digital post houses. Wehave the only 4k/2k pin registered scanner in India and we have alsodeveloped our proprietary technology to ensure that we can capture andreproduce the information correctly.Tape to film (incl. Hi - Definition)We pioneered the digital film making revolution in India and outputtedthe first DV to film and HD to film successfully. We were benchmarkedwith reputed facilities in Los Angeles and Australia and we deliveredperfectly. We also enjoy loyal patronage from advertisement mediahouses advertisement agencies television networks and productionhouses for tape to film transfers.Digital OpticalsAs the term suggests all kinds of dissolves ramps color changesflashes fades title scrolls etc are done digitally. The greatestchallenge in executing digital optical is the consistency of matchingthe digital v/s the real film. Our proprietary calibration technologieshave enabled that the shots in a scene look absolutely seamless. PrimeFocus has executed digital optical for more than 100 feature filmssuccessfully.DeliverablesWe offer feature film production companies a one stop shop solution forall deliverable requirements including:a. IP's (Digital or Optical)b. IN's (Digital or Optical)c. Sub - Titled Negatived. Textless IP and INe. Answer Printsf. Check Printsg. PAL & NTSC all aspect ratios* Full Frame* Letterbox* 16:9 Original Projection aspect ratio* 16:9 Full Height Anamorphic* 4:3 Pan and Scanh. HDMilo Motion Control RIGWe introduced the first and yet only world-class Milo Moco Rig inIndia to give further impetus to the use of visual effects in Indianfeature films and advertising films. The rig is ably supported by afull service crew (trained extensively by internationally acclaimedprofessionals) involving operators engineering and attendants toensure ease of setup & operation across any shooting locations in theworld.H D Production* HD CamerasPrime Focus pioneered HD production in India by introducing the firstHigh Definition Cameras in India. At Prime Focus we have the PanasonicVaricam. The camera is supported with a full accessories kit (ultraprime lenses HD monitors waveform monitor) and attendants.* HD PostWe have a complete lineup of suites fully geared to handle HD projectsincluding offline and online. Our Smoke's are HD (10bit) enabled and wehave both FCP and Avid HD systems for offline editing.* HD to FilmWe have outputted the first full length High Definition feature filmand currently have multiple HD projects in or pipeline. Our HDpipeline is fully calibrated and our high dynamic range HD enabledcolor correction systems allow for shot by shot color correction beforeoutput to film enabling a fantastic look i.e. like film.Ancillary Services:* EQRApart from professionals including engineers supervisors and othertechnicians we have an equally huge inventory of high quality videoequipment for indoor and outdoor shootings. We specialise inMulti-Camera Setup's for Live Events Game Shows Concerts etc. Someof the equipments available for rentals include digital cameras HDVcameras full Triax setups digital and analog betacam recorderswaveform monitors video-scopes projection screens camera talkbacksystems projectors along with the services of technicians.* Sound StudiosWe commissioned two sound studios recently. This represents a move intomodern music recording and post production establishing new standardsfor sound studios in India acoustic and aesthetic. The sound studioswould cater to the advertising films enhancing the service profile ofPrime Focus to become a truly end to end integrated studio foradvertisement films.* Offline EditingAs Prime Focus we have our roots firmly entrenched into offlineediting services. We started as an offline editing company became oneof the best in offline editing and are currently maintaining ourposition and standard. We are known for our editors who have creativelyset benchmarks in the industry and keep raising the bar.We have a totally separate lineup of suites geared with the latest NLEmachines. We also have linear suites (Digi A/B/C roll) for cut to cutediting requirements. Together with our brilliant editors the offlineediting setup churns out a demanding number of edits per day. We alsorent out NLE systems for dry hire in studio or at client location.* Interformat TransfersWe have a dedicated team of professionals to carry out inter-formattransfers for your final master to be delivered to the channel or forother requirements. Being an extremely crucial service oriented workour team knows their job well having a whole list of technicalspecifications required by different channels for their broadcastmaster quality.The transfer station is well equipped with all kinds of VTR'sincluding:* HD D5* Digi Beta (NTSC and PAL)* NTSC to Pal and vice - versa* Hi-band* Beta* VHS* DV* DVD* VCD