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V.R. Mathur Mass Communications Limited (VMC) wasincorporated on 2nd June 1992 as a Public Limited companyunder the Companies Act 1956The Company took over the business of M/s. V.R. MathurAdvertising & Marketing Consultants a proprietary concernowned by Mr. V.R. Mathur in the year 1992. Since itsinception in 1992 the Company has been involved in theadvertising activities. Its clients base includes corporateentitles from various segments of industry both Nationaland International. An indicative list of present clientsfor advertising activities being handled by the company isgiven below:INTERNATIONALCOMPANY PRODUCT Sharp Corporation. Osaka Japan. ELECTRONIC GOODS Canon Private Ltd. Singapore. OFFICE EQUIPMENTS Al Siri Dubai. TRANSPORT & TRADING NATIONALCOMPANY PRODUCT Spectra Molars Ltd. Hyderabad CARS Shakthi Sai Flowers & Tissues Ltd. Hyderabad FLORICULTURE Associated Road Carriers Ltd. Hyderabad. TRANSPORT Pharmaids Pharmaceuticals Ltd. Hyderabad AYURVEDIC MEDICINE Unique Plastics Ltd PLASTIC PRODUCTS HCL Ltd. COMPUTERS COMPANY PERIOD Sharp Corporation. Osaka Japan 1991 Canon Private Ltd. Singapore. 1993 Al Siri Dubai. 1992 NATIONAL COMPANY PERIOD Spectra Molars Ltd. Hyderabad 1992 Shakthi Sai Flowers & Tissues Ltd. Hyderabad 1994 Associated Road Carriers Ltd. Hyderabad. 1996 Pharmaids Pharmaceuticals Ltd. Hyderabad 1994 Unique Plastics Ltd 1995 HCL Ltd. 1995 The Company has obtained written consents from the domesticclients. As regards to International clients their policyis not to give any consent for including their name in theoffer document.PRESENT BUSINESS:The Company is presently is involved in the Advertisingwith a multi faceted divisional setup like Print MediaPublic Relation Direct Marketing and FinancialCommunication. The Company in affiliation with StandardAdvertising Inc Japan is handling the account of SharpNissan & Canon apart from other domestic accounts. TheCompany has successfully promoted a wide range of productsincluding consumer durables like fans air coolers airconditioners washing machines TV''s etc industrialproducts pharmaceutical products veterinary Productsagricultural implements etc.FINANCIAL PERFORMANCE:The past financial performance is as under: (Rs. in lacs)Particulars 1992-93 1993-94 Income from operation 190.80 218.94 Other Income 2.50 3.65 Total Expenditure 187.38 207.19 Interest 7.14 9.12 Gross Profit after Interest before Depreciation and Tax 5.00 8.31 Depreciation 0.69 2.23 Provision for Taxation 1.61 1.00 Net Profit 2.69 4.11 Dividend (in Rs.) 2.24 3.45 Dividend (%) 10% 10% Share Capital 22.41 34.50 % age of PBT-Gross Income 2.22 2.29 % age of PAT-Gross Income 1.39 1.84 (Rs. in lacs)Particulars 1994-95 Income from operation 284.73 Other Income NIL Total Expenditure 244.89 Interest 18.71 Gross Profit after Interest before Depreciation and Tax 21.13 Depreciation 2.09 Provision for Taxation 4.74 Net Profit 14.30 Dividend (in Rs.) 9.80 Dividend (%) 10% Share Capital 98.00 % age of PBT-Gross Income 6.68 % age of PAT-Gross Income 5.02 SIGNIFICANT ACCOUNTING POLICIES :-a) System of Accounting:The Company generally follows the accrual basis ofaccounting both as to income and expenditure except thosewith significant uncertainties Financial statements arebased on historical cost.b) Depreciation:On all fixed assets rates prescribed in Schedule XIV ofthe Companies Act 1956 for straight tine method have beenapplied.c) Fixed Assets:All fixed assets are stated at cost less depreciation.d) Gratuity:No provision for gratuity is made in the accounts as thesame is accounted as and when paid for.MAIN OBJECTS OF THE COMPANYThe main objects of the Company are set out in theMemorandum and Articles of Association and contain interalia the following objectives:1. To establish and carry on the business of advertisingconsultants press and publicity agents in all its branchesand as producers in all kinds of apparatus plant andmachinery employed by advertisers consultants contractorsand agents in this business of advertising.2. To establish and run fully equipped art and processingstudio or studios in one or more centres in India for theproduction distribution purchase sale or otherwise offilms including TV and Video Films and to establish andmaintain a photographic studio or studios at any one ormore centres for all branches of industrial and commercialpublicity and design works and to purchase hire orotherwise acquire appliances that may be required for thepurpose of supply sale distribution and deal inproduction prints pictures and other categories.MANAGEMENTThe day-to-day affairs of the Company are being managed byMr. V.R. Mathur Chairman and Managing Director subject tothe overall supervision and control of the Board.The Directors do not hold directorship in any Company otherthan what has been disclosed in the offer document againstthere respective names.SUBSIDIARY OF THE COMPANYThe Company does not have any subsidiaries at present.
| Name | Position |
|---|---|
| Sunitee Raj | Non Executive Director |
| Vimal Raj Mathur | Chairman & Managing Director |
