CYBER MEDIA (INDIA) Share price

A. HISTORY AND BACKGROUNDEstablished in 1982 Cyber Media (India) Limited is a specialty mediahouse with nine publications in the infotech telecom consumerelectronics and biotech areas; and an end-to-end media value chainincluding the internet events and television. The Company has fivesubsidiaries and two associate companies. These companies as a groupare engaged in media services which include market research contentoutsourcing multimedia gaming and media education.The group's Media business includes the print titles DataquestPCQuest Voice&Data BioSpectrum Living Digital DQ Channels India DQWeek (Chennai Delhi and Mumbai). Cyber India On-Line (www.ciol.com) isIndia's largest technology website and includes online editions of allCyberMedia titles. CyberMedia Events the region's largest organizer ofIT events conducts over 100 events every year including BangaloreIT.com Nasscom exhibition IT Kerala Hi-Tech Pune etc. CyberMediaTV develops knowledge-oriented general interest programs on masschannels.Media Services include IDC India the leading IT and telecom researchcompany in the region and amongst global leaders in technologyresearch; CyberMedia Services (content and publishing BPO services);CyberMedia Research which focuses on the media and entertainmentsectors; CyberMedia Digital the multimedia and gaming development anddistribution company; and the School of Convergence for contentcreators and media managers.Mr. Pradeep Gupta a first generation entrepreneur along with hisfamily members promoted CyberMedia in 1982. The Group has thefollowing tie-ups: * McGraw Hill the publishers of the world's largest business magazineBusiness Week to publish an Indian edition of Business Week. Thisagreement has been submitted to the Ministry of Information andBroadcasting for its approval.* International Data Corporation one of the world's largest IT marketresearch companies for its operations in India. IDC India is a whollyowned subsidiary of Cyber Media.* Kaleidoscope Entertainment producer of acclaimed films like BanditQueen Saathiya etc. for media education i.e. the School ofConvergence.* Dice Careers Inc. the world's largest tech job board for theestablishment of a tech job board in India through a new joint venturecompany Cyber Media Dice Careers Limited (A Company proposed to beincorporated for the purpose).* SRI Consulting Business Intelligence (SRIC-BI) a company which ownsthe VALS brand that has propriety methodologies and technologies tosegment and understand consumer behaviour based on psychographicsfactors.VisionTo expand globally in the knowledge domain through quality mediaproducts and servicesKey PointsA De-risked Business ModelWith a balance in the print and non-print business as well as a balancebetween the media products and media services CyberMedia straddles thecomplete value chain and therefore is not dependant upon the decline ofany one part of its business.Market Leadership PositionCyberMedia's publications reach out to 1.2 million readers and 0.5million online community. Its publications are considered leaders intheir respective categories and enjoy strong brand equity in the IndianInformation Communication & Technology (ICT) industry. CyberMediagives prestigious awards to key industry performers and also rankscompanies annually e.g. DQ Man of the Year DQ Top 20 PCQuest Users'Choice and Voice&Data Man of the Year Biotech etc. These awards havebeen benchmarks for corporates in the respective IT telecom andtechnology areas.Focussed StrategyCyberMedia has always looked at a focussed strategy. It started off inIT expanded into ICT area and is now expanding in the "knowledge"domain. Due to this focus CyberMedia has been one of the media groupsthat has withstood the downturn in the ICT industry in the year 2001and 2002. This is primarily due to the distinct segmentation of each ofthe publications and clear focus on the target audience. These twofactors have assisted the Company in maintaining its readership andadvertising rates for each of the publications.Intellectual propertyCyberMedia has substantial intellectual property through the contentthat it has been generating primarily in-house over the last 22 yearsacross a variety of sectors and various media including Internetcontent.CyberMedia has an extensive database of the key players in the ITtelecom and biotechnology industries in India to whom it circulates itspublications. This ensures a qualified readership and helps it inattracting and charging a premium for advertising.One of the core strengths of the Group is the quality of originalcontent generation. Apart from in-house research content is alsogenerated through CyberMedia News and CyberMedia Labs.Industry RelationshipsWith diversification and strong industry position in publicationsresearch events multimedia TV and new initiatives in education andBPO publishing CyberMedia has developed strong relationships withcompanies both Indian and multinationals in the IT industry. TheCompany has the ability to leverage these relationships to addressvarious client needs including advertising event participation andrecruitment among others. This has enabled the Company to be a one-stopcontent and service entity for the entire Indian IT telecom and nowbiotechnology and consumer electronics industries.Professional ManagementThe Company is professionally managed with an extensive managementstructure and enjoys a very low employee turnover. Most of CyberMedia'ssenior personnel have been with the Company for over 5 years. Each ofthe heads of businesses enjoys flexibility in business decision-makingand is also responsible for growth and profitability of each businesssegment.Marketing and Distribution NetworkThe Company enjoys a wide distribution network across the entirecountry. CyberMedia has arrangements with established distributorsacross India including:* India Book House (IBM) the country's largest distributor of printtitles* AH Wheeler & Co (AHW) covering all railway stations across India* Malik News Agency in DubaiRecognitions and Testimonials"One of the most eagerly awaited issues is the July issue of DataQuestevery year. The annual survey helps position various companies in termsof how they are doing how they are not doing where they are winningwhere they are not winning"- Azim Premji Chairman Wipro Ltd"I have been reading DataQuest for the last 20 years. I think it haddone a great job in chronicling the travails the achievements and thechallenges of the Indian IT and software industry"- Nandan NilekaniMD Infosys Ltd"DataQuest has been the first journal in IT and it has remained on thetop all these years. And it will remain at the top because it has beenvery sensitive to the needs of the IT industry"- FC Kohli DeputyChairman TCS Ltd"I look forward to reading Voice&Data. It's played a very positive rolein the Indian communications industry"- Sunil Mittal CMD BharatiGroup"Voice & Data has been very attentive to the telecom operators and hasbeen successfully able to project their many concerns and desires"-Vinod Vaish former DoT Secretary"Voice & Data has played a pioneering role in monitoring and promotingtelecom scenario in India"- Prithipal Singh former CMD BSNL"BioSpectrum has had a great beginning wish you an exciting future"-Dr R A Mashelkar CSIR"BioSpectrum has played a pioneering role in raising the profile ofIndianBiotechnology. BioSpectrum comes across as a responsible and awell researched publication that compares well with its internationalcounterparts. CyberMedia must be congratulated on taking this boldinitiative of bringing out a monthly dedicated to a nascent sector likeBiotechnology which today enjoys a large readership across industrygovernment and academia"- Kiran Mazumdar Shaw CMD Biocon"BioSpectrum has excellent content and get up"- Dr M S SwaminathanFather of Green Revolution"BioSpectrum is fulfilling biotech information gap with excellentcontent"- Dr Manju Sharma ex-Secretary Department of Bio Technology(DBT)"The DQ Week is an excellent publication which highlights the problemsand areas of concerns for the channel community very effectively"- JPModi Chairman Delhi Computer Traders Association:"These days cases of frauds are happening quite regularly. Byhighlighting these cases The DQ Week is doing a noble cause for thechannel community"- Shivkumar Bajaj President Coimbatore ComputerDealer's Association:"It's a huge event a very impressive one so I think we can see manymore opportunities and further cooperation further links and that'swhy the British Government is taking this event so seriously andregarding it as so important"- Stephen Timms Minister for eCommerce &Competitiveness UK on Bangalore IT.com eventSOC @ IMI ranked as India's eighth-best niche school in the Outlookannual survey of top 50 management schools in India - 15 September 2003PCQuest launched in 1987 is India's most influential IT magazine(IMRB I-Tops survey 2003)"CIOL is India's largest IT related portal in terms of content and thebusiness potential that it offers" - Mediaturf WorldwideGroup StructureEach of the businesses has been segregated into various SBUs primarilyto retain business focus and understand and retain profitability ofeach unit. Besides the information provided here CyberMedia also has a100% subsidiary named Cyber Holdings Ltd. which is yet to carry outany substantial activity.Key MilestonesKey milestones of CyberMedia over the years are set out below:Year Milestone 1982 Founded Dataquest the first computer magazine in India1987 Founded IDC (India) in association with IDC USA Launched PCQuest one of the leading PC user magazines in India1991 Began Events to provide direct contact between users and vendors1994 Launched Voice & Data leading magazine in India for the telecom and data communications industry1995 CyberMedia TV prepares TV programmes on IT1996 Began Cyber India Online www.ciol.com the leading IT portal in India Set up first IT newspaper in India the DQ Week Chennai Initiated an IT magazine for the family Computers @ Home1997 Started CyberMedia Digital (formerly known as Cyber Multimedia) a leading distributor and publisher of multimedia in India1999 Launched DQ Channels India to serve the distributors resellers and IT dealers2001 Established School of Convergence the first institute of converging media education in India2003 Launched BioSpectrum India's leading magazine in the biotechnology space Repositioned Computers @Home as Living Digital Launched CyberMedia Services for Content BPO Services CyberMedia Research focuses on the entertainment industry2004 JV with Dice Inc.2005 Tie up with SRI Consulting Business Intelligence for consumer research Source: Management