BALAJI TELEFILMS. Share price

Balaji was incorporated as a Private Limited Company under theCompanies Act 1956 on November 10 1994 as Balaji TelefilmsPrivate Limited. Balaji was converted into a Public LimitedCompany on February 28 2000 and subsequently its name waschanged to Balaji Telefilms Limited with effect from April 192000. The Registered Office of the Company was shifted to itspresent address with effect from February 1 2000 foroperational convenience.The Company is promoted by Mr.Ravi Kapoor alias Mr.JeetendraMrs.Shobha Kapoor and Ms.Ekta Kapoor with the object of makingTelevision Software including serials and other entertainmentcontent. Since 1994 Balaji has strengthened its creative andproduction skills and relationship while constantly identifyingnew avenues and markets.Balaji began is operations with `Mano Ya Na Mano' which wasaired on Zee TV in the year 1995. Mano Ya Na Mano was a fictionthriller which received good response from the audience.The second serial that the Company produced was `Hum Paanch'that was aired on Zee TV. The serial has been one of thepopular Sitcom running for five years. Balaji is presentlyproducing television software for major channels being aired inthe country which include Doordarshan Zee TV Sony TV Star TVSun TV Gemini TV and Udaya TV.Balaji's content caters to a wide spectrum of audience throughits diverse software which includes Sitcoms Soaps Game-showsFantasy and Adventure Suspense and Thriller and children'sprogrammes in Hindi as well as regional languages.Currently Balaji is providing 30 hours of television softwareper week on various channels. Some of the popular serials beingaired include `Koshish Ek Aasha' `Karma' `Kaaun'`Kanyadaan' `Ghar Ek Mandir' `Bandhan' `Kundali' `Kasamm'catering to the Hindi speaking audience are `Pavitra Bandham'`Kulaa Villaakku' `Pasamalargal' Anubandham' `Itihaas' inregional languages.The Company has already been contracted to produce the weeklysoap `Kavita' for Nine Broadcasting (India) Private Limited (AChannel Nine Company) on DD Metro.Company's success in the Television Software market isattributed to its early entry in the market complemented by itslocal presence at Mumbai Chennai and Bangalore. By lookingahead and constantly recognising the market pulse Balaji isable to anticipate viewer and channel preferences and createprogrammes which are in the tune with the changing times.