Elitecon International Signs Exclusive Distribution Deal with Thailand's Star Herb Pharma
Under the agreement signed on November 10, 2026, Elitecon International will handle the distribution of selected Star Herb Pharma products across all Indian states and Union Territories.
Star Herb Pharma is a Thailand-based company engaged in manufacturing and exporting beverages and dietary supplements. The partnership gives Elitecon access to a range of beverage mixes and wellness products, including coffee, tea and collagen-based offerings.
The Breakdown
- Exclusive distribution rights: Elitecon International will have exclusive rights to import, market, distribute and sell the covered products throughout India.
- Brands covered: The agreement includes four brands – PRIKKA, Fiberr, Star Cafe' and Starella.
- Product range: The portfolio includes spicy coffee, caramel latte, apple cider vinegar mix, Thai tea, Taiwanese milk tea, matcha latte and active collagen.
- Future product coverage: The agreement also covers new products, variants and pack sizes introduced under these brands during the agreement period.
- Agreement tenure: The initial term is one year, with the option to renew for successive three-year periods through mutual written agreement.
- Brand usage rights: Elitecon will receive an exclusive, royalty-free licence to use the covered brands and trademarks in India, along with a preferential renewal right.
- Commercial terms: The disclosure does not specify a fixed consideration or committed purchase value. Supply-related commercial terms will be decided separately through mutual agreement and purchase orders.
What to Watch Next
Investors may track the rollout of these brands in India, the company's distribution plans and whether the partnership translates into meaningful revenue contributions over time.
Disclaimer
Investments in the securities market are subject to market risks. Read all related documents carefully before investing. Registration granted by SEBI, and certification from NISM in no way guarantee the performance of the intermediary or provide any assurance of returns to investors. Choice Equity Broking Private Limited: SEBI Reg No. Broking - INZ000160131 ( BSE - 3299 ) | ( NSE - 13773 ) | ( MSEI - 73200 ) | ( MCX - 40585 ) | ( NCDEX - 01006 ). Depository Participant SEBI Reg. No. - IN - DP - 84 - 2015, DP ID CDSL - 12066900, NSDL ID - IN301895. Research Analyst - INH000000222 (CIN. NO.: U65999MH2010PTC198714)
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