About SS Retail Ltd IPO
SS Retail Limited’s IPO is a mainboard public issue comprising a fresh issue of up to ?360 crore and an Offer for Sale of up to ?140 crore by the selling shareholders, aggregating to ?500 crore. The Equity Shares are proposed to be listed on the BSE and NSE, with Anand Rathi Advisors Limited and Emkay Global Financial Services Limited acting as the Book Running Lead Managers and KFin Technologies Limited as the registrar.
The Company is promoted by Siddharth Gunvant Shah, Deepa Siddharth Shah, Harshal Kishor Parekh and Bhavini Harshal Parekh.
The proceeds from the fresh issue are proposed to be utilised towards meeting the Company’s working capital requirements, funding capital expenditure and other general corporate purposes. The Company will receive the proceeds from the Fresh Issue, while it will not receive any proceeds from the Offer for Sale.
About SS Retail Ltd.
Incorporated in June 2016, SS Retail Limited is a multi-brand retail chain for mobile phones, accessories and other electronic products, with a focus on serving customers across Tier II, Tier III and beyond cities. The Company operates across Maharashtra, Karnataka, Madhya Pradesh, Goa and Gujarat, with its retail presence spanning metro, mini-metro, Tier I, Tier II and Tier III cities.
As of March 31, 2026, the Company operated 503 stores across 215 cities, covering approximately 2,41,365 sq. ft. of retail space, including 458 stores in Maharashtra. As of July 31, 2026, its network had further increased to 536 stores across 2,60,597 sq. ft.
The Company operates through multiple brands, including its flagship ‘SS Mobile’ brand, ‘Mobile Exchange Wala’, which focuses on pre-owned smartphones, and ‘The Mobile Space’, which caters primarily to customers in Tier II and Tier III and beyond cities. The Company also operates five exclusive brand outlets in Maharashtra for retailing mobile phones of a reputed brand.
During Fiscal 2026, the Company also acquired a 51.04% stake in Olineo Nexus India Private Limited, which operates in a similar line of business and became a subsidiary of the Company.
Its product portfolio primarily comprises mobile phones, pre-owned smartphones, accessories, televisions, laptops and tablets. The Company also provides ancillary services such as mobile protection plans, anti-theft software, financing and EMI facilities, and mobile recharge services.
The Company follows a combination of company-owned and company-operated (COCO), company-owned and franchisee-operated (COFO), and franchisee-owned and franchisee-operated (FOFO) store models. Inventory across its stores remains owned by the Company, while common store designs and formats are used to maintain consistency in its retail presence.
The Company is supported by one owned warehouse and two leased warehouses in Maharashtra, along with arrangements with multiple logistics service providers. As of March 31, 2026, the Company had 689 permanent employees.
SS Retail Limited’s IPO is a mainboard public issue comprising a fresh issue of up to ?360 crore and an Offer for Sale of up to ?140 crore by the selling shareholders, aggregating to ?500 crore. The Equity Shares are proposed to be listed on the BSE and NSE, with Anand Rathi Advisors Limited and Emkay Global Financial Services Limited acting as the Book Running Lead Managers an
SS Retail IPO Subscription Breakdown
| Investory Category | Subscription Percentage | Amount Raised (₹ Crores) |
|---|---|---|
| Qualified Institutional Buyers (QIBs) | 50% | 59,05,091 crores |
| Non-Institutional Investors (NIIs) | 15% | 17,71,527.3 crores |
| Retail Individual Investors (RIIs) | 35% | 41,33,563.7 crores |
SS Retail IPO Strengths & Weaknesses
With 503 stores as of March 31, 2026, the Company holds a leading position in mobile phone retail in West India and Maharashtra and ranks among the top three players nationally among its peers.
The Company uses COFO and FOFO formats along with local franchisee partnerships, enabling it to expand its store network and strengthen its presence across regional markets.
The Company has built an established retail presence across diverse markets, with a particular focus on Tier II, Tier III and beyond cities.
The Company offers a broad range of mobile phones, pre-owned smartphones, accessories and electronic products, supported by an established procurement network.
The Company has demonstrated consistent growth in its store network and financial performance, supported by continued expansion of its retail operations.
Mobile phones contributed 86.18% of revenue from operations in Fiscal 2026. Any slowdown in the industry or weaker consumer demand could affect the Company’s financial performance.
Maharashtra accounted for 91.05% of the Company’s stores and 89.09% of revenue from operations in Fiscal 2026. Adverse developments in the state could impact business operations.
The COFO and FOFO models contributed 74.19% of revenue from operations in Fiscal 2026. Any underperformance or closure of franchisee-operated stores could affect growth and profitability.
The Company requires significant working capital, primarily for inventory across its stores and warehouses. Failure to effectively manage these requirements or secure additional funding could affect liquidity and financial performance.
SS Retail IPO Important Dates & Issue Details
| Allotment Date | Listing Date | Refund Date |
|---|---|---|
| 21 Sep '26 | -- | 22 Sep '26 |
| Issue Composition: | |
|---|---|
| Face Value | ₹10 per share |
| Total Issue Size | 1,18,10,182 shares (aggregating up to To be announced) |
| Fresh Issue | 8,50,829.8 shares (aggregating up to ₹85,08,298 crores) |
| Offer for Sale | 3,30,188.4 shares of ₹10 (aggregating up to ₹33,01,884 crores) |
| Issue Type | Book building |
| Post-Issue Shareholding Pattern: | |
|---|---|
| Pre-Issue Shareholding | 75.74 shares |
| Post-Issue Shareholding | 0 shares |
SS Retail IPO Lot Size and Investment Details
| Minimum Lot Size | 35 shares |
| Maximum Lot Size (Retail) | -- |
The lot size of SS Retail ipo has been designed to ensure broad participation while maintaining optimal price discovery.
How to Apply for SS Retail IPO
- Log in to your Choice account
- Select IPO
- Enter the number of lots and your price
- Verify UPI ID
- Complete the transaction on your UPI app
SS Retail IPO Contact & Registrar Details
Contact Details
Address
399, E, Basant Bahar Road Ratikmal Complex Shop 6-7 Kolhapur
Phone Number
Website
Registrar Details
Registrar Name
Kfin Technologies Ltd.
Phone Number
SS Retail Lead Manager(s)
| Book Running Lead Manager(s) |
|---|
| Anand Rathi Advisors Ltd | Emkay Global Financial Services Ltd |
