Incorporated in 2021, Recode Studios Ltd. is an Indian beauty and personal care company operating under the brand name “Recode.” The company is engaged in the branding, sourcing, and sale of beauty and wellness products across India. 

The company offers a diversified portfolio of products across categories such as makeup, skincare, body care, and beauty accessories. Its range includes products for face, eye, and lip makeup, along with personal care solutions available across multiple price segments. As of the date of the DRHP, the company offered more than 350 SKUs across its product portfolio.

Recode Studios follows an omnichannel retail strategy, enabling customers to purchase products through both offline and online platforms. Its offline presence includes Company-Owned Company-Operated (COCO) stores and Franchisee-Owned Franchisee-Operated (FOFO) outlets, while online sales are driven through its website, mobile application, and third-party e-commerce marketplaces. 

Services / Offerings 

Beauty & Personal Care Products:

Offers a wide range of makeup, skincare, body care, and beauty accessory products catering to different customer preferences and price categories. 

Omnichannel Retail Network:

Operates through a combination of offline retail stores, franchise outlets, e-commerce marketplaces, and digital platforms to enhance customer accessibility. 

Digital Commerce & Customer Engagement:

Leverages its website, mobile app, and online marketplaces such as Amazon, Nykaa, Myntra, and Flipkart to strengthen digital reach and customer interaction. 

Operations & Workforce 

As of September 30, 2025, the company operated 24 stores across 14 states in India, comprising 3 COCO stores and 21 FOFO outlets. 

The company follows an asset-light operational model, with its products manufactured through third-party manufacturing partners located in India