About Purple Style Labs Ltd IPO
Incorporated in August 2015, Purple Style Labs Limited operates a multi-brand luxury fashion platform under Pernia’s Pop-Up Shop. The company offers a curated range of womenswear, menswear, jewellery, accessories and kidswear, with a strong focus on wedding and occasion wear.
As of March 31, 2026, the platform worked with 1,109 active designer brands, including Seema Gujral, Anushree Reddy, Amit Aggarwal and Rohit Gandhi & Rahul Khanna. Its omni-channel model includes Experience Centers, its website and mobile application, along with telephonic and digital sales channels, events and exhibitions.
The company had 14 Experience Centers globally as of March 31, 2026, comprising 12 in India and one each in London and New York. Between Fiscal 2024 and Fiscal 2026, it served more than 200,000 unique customers. In Fiscal 2026, Purple Style Labs recorded Total PPUS GMV of ?7,215.62 million, with an average order value of ?75,504.88.
The company serves customers across India and international markets, including the US, UK, Middle East and Australia, while helping designer brands expand their reach without having to build their own large retail and distribution networks. As of March 31, 2026, the company had 1,266 permanent employees.
Incorporated in August 2015, Purple Style Labs Limited operates a multi-brand luxury fashion platform under Pernia’s Pop-Up Shop. The company offers a curated range of womenswear, menswear, jewellery, accessories and kidswear, with a strong focus on wedding and occasion wear. As of March 31, 2026, the platform worked with 1,109 active designer brands, including Seema Gujral, An
Purple Style Labs IPO Subscription Breakdown
| Investory Category | Subscription Percentage | Amount Raised (₹ Crores) |
|---|---|---|
| Qualified Institutional Buyers (QIBs) | 75% | 93,40,659 crores |
| Non-Institutional Investors (NIIs) | 15% | 18,68,131.8 crores |
| Retail Individual Investors (RIIs) | 10% | 12,45,421.2 crores |
Purple Style Labs IPO Strengths & Weaknesses
Multi-brand luxury fashion platform with a portfolio of 1,109 active designer brands.
Omni-channel business model combining physical Experience Centers with digital and other sales channels.
Strong presence in India along with international operations in London and New York.
Large customer base and relatively high average order value, supporting its premium positioning.
Platform helps designer brands access wider domestic and global markets.
Diverse product offerings across fashion, jewellery, accessories and kidswear.
Experienced management team and Board with expertise across retail, sales, marketing and finance.
Purple Style Labs IPO Important Dates & Issue Details
| Allotment Date | Listing Date | Refund Date |
|---|---|---|
| 03 Sep '26 | 07 Sep '26 | 04 Sep '26 |
| Issue Composition: | |
|---|---|
| Face Value | ₹10 per share |
| Total Issue Size | 1,24,54,212 shares (aggregating up to ₹14,950 crores) |
| Fresh Issue | 11,82,608.6 shares (aggregating up to ₹1,18,26,086 crores) |
| Offer for Sale | 0 shares of ₹10 (aggregating up to To be announced) |
| Issue Type | Book Building IPO |
| Post-Issue Shareholding Pattern: | |
|---|---|
| Pre-Issue Shareholding | 100 shares |
| Post-Issue Shareholding | 0 shares |
Purple Style Labs IPO Lot Size and Investment Details
| Minimum Lot Size | 26 shares |
| Maximum Lot Size (Retail) | 858 shares |
The lot size of Purple Style Labs ipo has been designed to ensure broad participation while maintaining optimal price discovery.
How to Apply for Purple Style Labs IPO
- Log in to your Choice account
- Select IPO
- Enter the number of lots and your price
- Verify UPI ID
- Complete the transaction on your UPI app
Purple Style Labs IPO Contact & Registrar Details
Contact Details
Address
CTS No. 1081, Plot no. 110 TPS Village Service Road, Western Express Highway Vile Parle East Mumbai
Phone Number
Registrar Details
Registrar Name
Kfin Technologies Ltd.
Phone Number
Purple Style Labs Lead Manager(s)
| Book Running Lead Manager(s) |
|---|
| Axis Capital Ltd. | IIFL Capital Services Ltd. |