About Priority Jewels Ltd IPO
Incorporated in 2007, Priority Jewels Limited is engaged in the design, manufacturing and sale of lightweight diamond-studded gold and platinum jewellery. The company primarily supplies independent jewellers and jewellery chains across India, while also serving select international markets.
Its product portfolio includes daily wear and occasion jewellery such as rings, earrings, pendants, neckwear, bracelets and occasion couture jewellery. The company also manufactures customised jewellery and, based on customer requirements, lab-grown diamond jewellery.
Priority Jewels has built a diverse customer base comprising over 200 customers as of June 30, 2026, including 125 independent jewellers and 53 jewellery chains. Its products are sold across 21 states and 3 union territories of India, with exports to 13 countries, including the United States, UAE, Hong Kong and Norway. Its customer base includes established jewellery players such as CaratLane, Kalyan Jewellers India, Reliance Retail, Malabar Gold & Diamonds, Tribhovandas Bhimji Zaveri and Senco Gold.
The company operates two manufacturing facilities in Mumbai, including an integrated facility equipped with casting, CAD/CAM and 3D printing capabilities. With an overall manufacturing capacity of approximately 700 kg per annum and an in-house design team of 39 professionals as of June 30, 2026, Priority Jewels offers end-to-end capabilities from design conceptualisation to manufacturing and quality control.
As of June 30, 2026, the company had 211 permanent employees and 245 contractual workers.
Incorporated in 2007, Priority Jewels Limited is engaged in the design, manufacturing and sale of lightweight diamond-studded gold and platinum jewellery. The company primarily supplies independent jewellers and jewellery chains across India, while also serving select international markets. Its product portfolio includes daily wear and occasion jewellery such as rings, earrings
Priority Jewels IPO Subscription Breakdown
| Investory Category | Subscription Percentage | Amount Raised (₹ Crores) |
|---|---|---|
| Qualified Institutional Buyers (QIBs) | 50% | 16,01,250 crores |
| Non-Institutional Investors (NIIs) | 15% | 4,80,375 crores |
| Retail Individual Investors (RIIs) | 35% | 11,20,875 crores |
Priority Jewels IPO Strengths & Weaknesses
Wide range of lightweight, affordable jewellery supported by an in-house design team of 39 professionals and 8,356 designs developed in FY2026.
Two Mumbai-based manufacturing facilities equipped with modern casting, CAD/CAM and 3D printing technologies, enabling end-to-end production, quality control and cost optimisation.
Established relationships with leading jewellery chains and independent jewellers.
Experienced promoters with over three decades of experience in the gems and jewellery industry.
Strong market positioning in lightweight and affordable jewellery
Rising costs or limited availability of gold, diamonds and other precious materials may increase production costs and affect profitability.
Maharashtra contributed 69.13% of domestic revenue in FY2026, creating significant exposure to customer demand in the state.
The company operates in a single business segment, limiting diversification against adverse industry developments.
Any downgrade in credit ratings could increase borrowing costs and restrict access to financing.
Priority Jewels IPO Important Dates & Issue Details
| Allotment Date | Listing Date | Refund Date |
|---|---|---|
| 02 Sep '26 | -- | 03 Sep '26 |
| Issue Composition: | |
|---|---|
| Face Value | ₹10 per share |
| Total Issue Size | 32,02,500 shares (aggregating up to ₹15,000 crores) |
| Fresh Issue | 4,57,500 shares (aggregating up to ₹45,75,000 crores) |
| Offer for Sale | 0 shares of ₹10 (aggregating up to To be announced) |
| Issue Type | Book building |
| Post-Issue Shareholding Pattern: | |
|---|---|
| Pre-Issue Shareholding | 100 shares |
| Post-Issue Shareholding | 0 shares |
Priority Jewels IPO Lot Size and Investment Details
| Minimum Lot Size | -- |
| Maximum Lot Size (Retail) | -- |
The lot size of Priority Jewels ipo has been designed to ensure broad participation while maintaining optimal price discovery.
How to Apply for Priority Jewels IPO
- Log in to your Choice account
- Select IPO
- Enter the number of lots and your price
- Verify UPI ID
- Complete the transaction on your UPI app
Priority Jewels IPO Contact & Registrar Details
Contact Details
Address
Plot No. 121, Street No.15/18 MIDC, Andheri (East) Mumbai
Phone Number
Registrar Details
Registrar Name
MUFG Intime India Pvt.Ltd.
Phone Number
Priority Jewels Lead Manager(s)
| Book Running Lead Manager(s) |
|---|
| Mefcom Capital Markets Ltd |
