Established in 2021, Brandman Retail Limited distributes international sports and lifestyle brands.
The company operates through four key pillars: distribution, licensing, retail, and e-commerce. It is committed to innovation, customer centricity, and sustainability.
The company operates Exclusive Brand Outlets (EBOs) in northern India, including cities like Ahmedabad, Ambala, Dehradun, New Delhi, Jalandhar, Bathinda, Gurugram, Lucknow, and Noida. Each store meets the License Grantee's standards and primarily represents the New Balance brand under a non-exclusive distribution agreement.
The company operates two MBOs called "Sneakrz" in Bhatinda and New Delhi and 11 EBOs.
The company holds non-exclusive distribution agreements to ensure a diverse, high-quality product range for customers.
They sell online through Flipkart, Ajio, and Tata Cliq, fulfilling monthly orders.
| Investory Category | Subscription Percentage | Amount Raised (₹ Crores) |
|---|---|---|
| Qualified Institutional Buyers (QIBs) | 50% | 17,49,600 crores |
| Non-Institutional Investors (NIIs) | 15% | 5,24,880 crores |
| Retail Individual Investors (RIIs) | 35% | 12,24,720 crores |
Experienced promoters and professional team.
Omni-channel Distribution network.
Asset light and Scalable Business Model.
Strength comes from strategic locations across North India
ensuring strong market access.
Diverse product portfolio and access to global market.
Strong Brand Synergy & Growth Potential.
Growing Consumer Base & Strong Customer Loyalty.
| Allotment Date | Listing Date | Refund Date |
|---|---|---|
| 09 Feb '26 | 11 Feb '26 | 10 Feb '26 |
| Issue Composition: | |
|---|---|
| Face Value | ₹0 per share |
| Total Issue Size | 34,99,200 shares (aggregating up to ₹2,81,600 crores) |
| Fresh Issue | NaN shares (aggregating up to To be announced) |
| Offer for Sale | NaN shares of ₹0 (aggregating up to To be announced) |
| Issue Type | |
| Post-Issue Shareholding Pattern: | |
|---|---|
| Pre-Issue Shareholding | shares |
| Post-Issue Shareholding | 0 shares |
| Minimum Lot Size | -- |
| Maximum Lot Size (Retail) | -- |
The lot size of Brandman Retail ipo has been designed to ensure broad participation while maintaining optimal price discovery.
| Book Running Lead Manager(s) |
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