Arjun Jewellers IPO

Arjun Jewellers Limited, established in 2017 and converted into a private limited company in 2020, is a Gujarat-based, retail-focused jewellery company engaged in the marketing and sale of jewellery crafted from gold, silver, platinum, diamonds and other precious stones. Headquartered in Rajkot, Gujarat, the Company has built a regional presence in the Saurashtra market by offering a wide range of jewellery designed to cater to traditional preferences as well as contemporary lifestyles. Its portfolio includes rings, necklaces, bracelets, bangles, earrings, pendants, chains and bridal jewellery, covering everyday wear, festive occasions, weddings and other special occasions.

As of August 31, 2025, the Company operated three retail showrooms, two in Rajkot and one in Jamnagar, with a total operational area of 7,019.91 square feet. The Company's product portfolio comprises over 103 SKUs across gold, silver, platinum, diamond and other precious-stone jewellery, catering to a range of customer preferences. The Company procures its inventory from a network of suppliers across western India, primarily Maharashtra and Gujarat.

Arjun Jewellers has strengthened its regional presence through a cluster-based retail expansion strategy, supported by a data-driven approach to inventory management and a focus on offering authenticated BIS-hallmarked jewellery.

The company’s marketing initiatives span digital and traditional channels, while customer engagement programmes such as “Arjun Dream Plan” are aimed at encouraging repeat purchases and strengthening long-term customer relationships.

The Company's focus on Saurashtra has helped it establish a recognised regional jewellery brand, while its retail expansion strategy is aimed at increasing its presence across the region. The proposed expansion is expected to further strengthen its showroom network and enable it to serve a larger customer base.