Featured Products

Stocks

Invest in company shares for potential growth

Mutual Fund

Pool investments across multiple asset types together

F&O

Trade metals and resources alongside equity investments

Commodity

Advanced contracts for experienced market traders only

IPO

Participate in new company public share offerings

About Choice

Choice Equity Broking Pvt. Ltd. is a SEBI-registered full-service stock broker in Andheri, Mumbai. We offer various financial services to clients across Stocks, F&O Trading, Commodity Trading, Mutual Funds, IPOs, Bonds, PMS, AIF, Corporate FD, NPS, Loan and Insurance, with expert customer service, in-depth research, and tech-driven solutions. Open your free Demat account seamlessly through Choice. Our powerful trading platform offers real-time trading signals, advanced charts, IPO access, research calls, and portfolio planning. Whether a new investor or planning for long-term wealth creation, our team is here to guide you. Contact our local branch to get started and take confident steps toward your financial future.

Business Hours

Day	Time
Monday	9.00 am - 6:00 pm
Tuesday	9.00 am - 6:00 pm
Wednesday	9.00 am - 6:00 pm
Thursday	9.00 am - 6:00 pm
Friday	9.00 am - 6:00 pm
Saturday	9.00 am - 4:00 pm
Sunday	Closed

Store Rating

3.1

Prakash Chandra

6 months ago

Ek number ki fraud company, 1 RM Mr. Sudhanshu was assigned to me with a promise of recommending stocks to make profit. Thats a very unskilled guy and gave just random calls with no research or anything and put me into losses, While they earned all the brokerage. Plz avoid this fraud company. They also have tie up with Quantsapp. Quantsapp team in the greed of money would recommend you to open a broking account with Choice. Please don’t fall prey to Quantsapp guys for this.

23 Jan 2026

Vivek Nimbhal

5 months ago

This company is a complete fraud. First of all, you get a call from some random person and they say that we will support you completely. You should open your demat account in Choice FinX Broking, which is completely free. When you open an account in this, they ask you to trade and show a little profit on the first day, only the money will not come in your account. After this, they say that sir, we can handle your account, which will be free of cost. When they get access to the account, then they buy and sell trades in huge lots, for which they charge a lot of money and only profit is shown, which will not come in the account, but from your account. The entire fund will be deducted and it will be said that Sir you have suffered a loss and we will get it recovered in the next year. In the same way, the entire amount is withdrawn slowly. I have been defrauded of Rs 82000. When I ask for this, I am told that my brokerage charges have been deducted, which is not disclosed before opening the account. It is only said that you will have to pay only Rs 100-130 as brokerage charges, but later very heavy charges are levied and money is deducted from the account. Therefore, I request all of you not to fall for their words and keep your money safe.

27 Feb 2026

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