Advit Jewels IPO

Founded in 2019 and headquartered in Jaipur, Advit Jewels Ltd. is engaged in the design and manufacture of handcrafted fine jewellery under its flagship brand, "Rambhajo." The company specialises in traditional Indian jewellery styles such as Kundan, Polki, diamond, and studded jewellery, while blending heritage craftsmanship with contemporary aesthetics.

Its product portfolio includes necklaces, earrings, rings, bangles, and customised jewellery pieces, crafted primarily in 14K and 18K gold using diamonds and coloured gemstones. Advit follows a predominantly B2B business model, supplying jewellers, retailers, and showrooms across India, while also catering to select B2C customers through bespoke, made-to-order creations. In FY25, around 81.63% of revenue came from B2B operations, with the remaining 18.37% contributed by B2C sales.

The company operates an integrated 6,450 sq. ft. manufacturing facility in Jaipur, equipped with modern technologies such as 3D printers, casting units, polishing equipment, and quality-control systems. This enables it to manage the entire production process in-house, from design and gold melting to finishing and inspection, ensuring efficiency, security, and consistent product quality. High-value customised orders are generally completed within 25–30 days.

Advit Jewels has built a pan-India presence, generating revenue from states including Maharashtra, Gujarat, Rajasthan, Delhi, Haryana, Punjab, Telangana, Uttar Pradesh, and West Bengal. As of April 30, 2026, the company had a workforce of 111 employees, supported by experienced artisans and a dedicated quality assurance team.