Incorporated in 2018, SMR Jewels Ltd. is engaged in the design and distribution of designer heritage jewellery, blending traditional craftsmanship with modern aesthetics. The company focuses on creating jewellery inspired by Indian culture, including heritage, nature-inspired, and festive collections.

Its product range includes intricate styles such as Jadtar, Meenakari, Polki, bridal sets, and contemporary designs influenced by natural elements like flowers and vines. These offerings cater to a wide spectrum of customers, from traditional wedding buyers to modern jewellery enthusiasts. 

While the company does not own a manufacturing facility, it follows an asset-light model by outsourcing production to skilled artisans and craftsmen. At the same time, design and product development are handled in-house, allowing better control over creativity and customisation. 

SMR Jewels has built relationships with several reputed jewellery retailers across India, including regional and national players. As of March 31, 2026, the company had 23 permanent employees, supported by an extended network of artisans and job workers.