Dudani Retail IPO

Our company is engaged in the business of designing, manufacturing, sourcing and supplying apparel and related products through own-brand operations, licensed manufacturing arrangements with Fashion & Lifestyle marketplaces and a structured supply arrangement with an quick commerce platform. Our activities span manufacturing of women’s ethnic and fusion wear, trading of men’s wear and fulfilment of just-in-time basis orders for licensed labels under agreements with Fashion & Lifestyle marketplaces. The company operates from its rented premises at F-93, 4th Floor, Kartarpura Industrial Area, Bais Godam, Jaipur, Rajasthan, where key manufacturing processes such as cutting, stitching, finishing, quality checks and dispatch are undertaken. Value-added processes including fabric dyeing, printing, embroidery and related operations are carried out through third-party processors. Our own-brand business consists primarily of women’s wear sold under the brand “Divena” covering categories such as suit sets, kurtas, dresses, tops, tunics, kaftans, co-ord sets, sarees and bottom wear. These products are designed and manufactured by us using a combination of in-house production and outsourced value-addition. Our men’s wear portfolio, marketed under the name “Millennial Men” operates entirely on a trading basis, wherein finished goods are procured from external suppliers and sold through online channels. We also engage in selective trading of personal care and lifestyle products under the name “Cosse” depending on sourcing opportunities and demand patterns.