Established in 2021, Brandman Retail Limited distributes international sports and lifestyle brands.
The company operates through four key pillars: distribution, licensing, retail, and e-commerce. It is committed to innovation, customer centricity, and sustainability.
The company operates Exclusive Brand Outlets (EBOs) in northern India, including cities like Ahmedabad, Ambala, Dehradun, New Delhi, Jalandhar, Bathinda, Gurugram, Lucknow, and Noida. Each store meets the License Grantee's standards and primarily represents the New Balance brand under a non-exclusive distribution agreement.
The company operates two MBOs called "Sneakrz" in Bhatinda and New Delhi and 11 EBOs.
The company holds non-exclusive distribution agreements to ensure a diverse, high-quality product range for customers.
They sell online through Flipkart, Ajio, and Tata Cliq, fulfilling monthly orders.
| Investory Category | Subscription Percentage | Amount Raised (₹ Crores) |
|---|---|---|
| Qualified Institutional Buyers (QIBs) | 50% | 1749600 crores |
| Non-Institutional Investors (NIIs | 15% | 524880 crores |
| Retail Individual Investors (RIIs) | 35% | 1224720 crores |
| Allotment Date | Listing Date |
|---|---|
| 09 Feb '26 | 11 Feb '26 |
| Minimum Lot Size | 800 shares |
| Maximum Lot Size (Retail) | 2400 shares |
The lot size of Brandman Retail Ltd ipo has been designed to ensure broad participation while maintaining optimal price discovery.