CKK Retail Mart Ltd, incorporated in 2005, is engaged in the distribution of packaged agro-commodities along with a range of packaged food and beverage products. Its offerings include items like sugar, rice, pulses, and ghee, along with products such as milk powder and soft drinks, including both carbonated and fruit-based beverages.

Product Portfolio

• The company deals in agro-commodities and soft drinks, following a “Farm-to-Fork” approach to ensure product availability across its distribution network.

• Its agro product range includes sugar, lentils, pulses, and rice, marketed under brands like Braunz and Jivanam.

• In the beverages segment, the company offers products such as Jeera soda and lemon soda, and in April 2025, it introduced “Fruitzzup”, a fruit pulp-based juice brand.

Distribution Model

The company operates through two main distribution channels:

1. A three-tier distribution system, where products move from the company to stockists, then to distributors, and finally to retailers.

2. A direct-to-distributor model, enabling quicker supply and wider reach in certain markets.

Competitive Strengths

• Diversified product portfolio across food and beverage categories

• Strong relationships with suppliers and an established distribution network

• Experienced leadership and management team