ICICI Prudential Asset Management Co Ltd

Incorporated in 1993, ICICI Prudential AMC is an Asset Management Company. Its investment approach has always been to manage risk first and aim for long term returns for their customers.

ICICI Prudential AMC has active quarterly average asset under management (QAAUM). As of September 30, 2025, it has an QAAUM of 10,147.6 billion.

The company offers Portfolio Management Services (PMS), Alternative Investment Fund (AIF), and Advisory services to offshore clients.

The company manage the largest number of schemes in the mutual fund industry. As of September 30, 2025, with 143 schemes comprising 44 Equity and Equity Oriented Schemes, 20 debt schemes, 61 passive schemes, 15 domestic fund-of-funds schemes, one liquid scheme, one overnight scheme and one arbitrage scheme.

The company has strong PAN India distribution network with 272 offices across 23 states and 4 union territories.

Services:

• Mutual Fund Business: Equity and Equity Oriented Schemes, Debt schemes, Exchange-traded funds and index schemes, Arbitrage schemes and Liquid and overnight schemes.
• Portfolio Management Business: ICICI Prudential PMS Contra Strategy, ICICI Prudential PMS PIPE Strategy, ICICI Prudential PMS Growth Leaders Strategy, ICICI Prudential PMS Value Strategy, ICICI Prudential PMS Large Cap Strategy, ICICI Prudential PMS ACE Strategy.
• Alternative Investment Fund Business: Offer multiple offerings across Category II and Category III alternative investment funds registered with SEBI. These offerings cater to diverse needs of sophisticated investors for asset allocation.

As of September 30, 2025, the company has 3,541 full-time employees.

Competitive Strengths

• Largest asset management company in India in terms of assets managed under active mutual fund schemes
• Largest Individual Investor franchise in India in terms of mutual fund assets under management
• Diversified product portfolio across asset classes
• Pan-India, multi-channel and diversified distribution network
• Consistent profitable growth track record
• Experienced management and investment team