Jiffy – How It All Started?

The journey from an idea to a tangible product isn’t always easy to track. But, briefly put, this is how Jiffy came to be.

You’re all aware by now, that Jiffy is powered by Choice India. We use both names in one breath because Choice Broking is a trusted name in the equity domain. But it wasn’t always this way. Choice Broking started small just like any other business. But we applied for a trading license when everybody was exiting the industry. It was the year of the financial crisis, back in 2008.

But we had a leader with a vision who kept us going. He said and we quote “We will be the best in business. We will bring all who deal, trade, and invest in the stock markets on one platform”.  That person was our Managing Director, Mr. Kamal Poddar.

Overcoming those obstacles that had sprung up in the financial industry, in less than a decade, Choice India was registered across 5 exchanges and further facilitated trading across four different segments. Identifying the gap in the traditional way of trading, we wanted to cater to the audience of the digital age and make trading less of a hassle and more of an experience by making it swifter and more convenient.

The need of the hour? A well-qualified team. Which was close to impossible to find – there were firms that backed out, couldn’t deliver in the given span of time, weren’t adequately equipped with trading expertise, etc. So we built an in-house team from scratch and 27 brains combined to put in 87600 hours of research, discussions, debates, development, testing, and endless all-nighters.

To bring to you Jiffy.

The online share trading platform (Web & App) lets you trade in four different segments, i.e. Equity, Derivatives, Commodity, and Currency across five exchanges, i.e. NSE, BSE, MCX, ICX, and NCDEX on three different platforms i.e. Web, Android, and iOS.

Since the idea was to usher a ‘trade fast’ stratagem and create a platform that is easily accessible by all; the name ‘Jiffy’ sprung up. Which literally means ‘in a nanosecond’, ‘before you can say Jack Robinson’, ‘in jig time’, etc. But you get the point! We wanted to create a medium that facilitated trading within a fraction of a second. Hence, Jiffy!

Incorporating the latest technology and combined with the industry best practices, Jiffy was developed with the aim to ensure smooth operations that swiftly drive away from the complexities of trading into a more advanced, yet simple way to experience the capital markets. We would like to believe that we have achieved what we call ‘Trading with Convenience’, but we’re still not there yet. How do we plan to go about this?

We want to keep evolving and raising the bar. By being a share market app that listens. By being more of a community of like-minded people, driving the development with active participation; than by just simply being a product. By identifying the latest technology stack that facilitates you to play the complex markets the simple way.

We aim to tackle trading with you.

Trade Easy | Trade Fast

With Jiffy.