Choice - Best Stock Broker in India
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About Us

Choice Group, incorporated in 1992, is a financial institution which finds its legacy in solving financial problems and bridging gaps for individuals, institutions and governments.

For past 31 years we are committed to help our clients achieve their financial aspirations and promote value creation for society.

About Choice

Board of Directors

Our Journey

Our long journey has several milestones but
the most important one has been our client’s trust which we cherish the most.

2011

SEBI Liscense

2017

Launch of Mutual Fund App - Investica

2018

Launched Trading App - Jiffy

2022

Listing on NSE

1992

Group Incorporation

2008

Took over a listed NBFC Choice International

2010

Equity & Commodity Broking Liscense

2011

SEBI Liscense

2017

Launch of Mutual Fund App - Investica

2018

Launched Trading App - Jiffy

2022

Listing on NSE

1992

Group Incorporation

2008

Took over a listed NBFC Choice International

2010

Equity & Commodity Broking Liscense

2011

SEBI Liscense

2017

Launch of Mutual Fund App - Investica

2018

Launched Trading App - Jiffy

2022

Listing on NSE

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Vision & Mission

सर्वश्रेष्ठ

Our mission is to consistently become better at what we do by serving our clients, shareholders and society with ideas and products to promote financial growth for everyone and contributing to a sustainable future.

Our vision is to empower our clients financially by delivering innovation and prosperity through our offerings. We aim to keep moving forward with a blend of conventional wisdom and new ideas.

Our Core Values

Who we are is reflected in what we practice. Our values are the guiding light for everything we do at choice.

Innovation

Innovation

The only way to win is by being creative

Consistency

Consistency

Only factor which is more important than perfection

Empowerment

Empowerment

Hustle today to empower your tomorrow

Commitment

Commitment

We are dedicated to serve you the best

Honesty

Honesty

Our conduct is guided by integrity & transparency

Optimism

Optimism

Positivity is a virtue that comes by practice

Innovation

Innovation

The only way to win is by being creative

Consistency

Consistency

Only factor which is more important than perfection

Empowerment

Empowerment

Hustle today to empower your tomorrow

Commitment

Commitment

We are dedicated to serve you the best

Honesty

Honesty

Our conduct is guided by integrity & transparency

Optimism

Optimism

Positivity is a virtue that comes by practice

Innovation

Innovation

The only way to win is by being creative

Consistency

Consistency

Only factor which is more important than perfection

Empowerment

Empowerment

Hustle today to empower your tomorrow

What we Offer

We offer a wide range of customized services, empowering our clients to manage their finances
under one roof

Capital Advisory

Capital Advisory

We help institutions optimise capital flows, transactions and liquidity.

Management Consultancy

Management Consultancy

Our team closely work with business leaders focusing on solving thier problems.

Government Advisory

Government Advisory

We help governments with development and financial projects for national interest

Tax Advisory

Tax Advisory

Our team is well equipped with everything to deliver efficient tax management.

Equity Broking

Equity Broking

Invest in Capital Markets with our smart insights & recommendations.

Wealth Management

Wealth Management

We help individuals & organizations in achieving their monetary objectives.

Insurance Service

Insurance

Find the right insurance policies for unforeseen events with us.

Loans

Loans

Choice Retail Loans team covers all loan requirements under one single umbrella.

Capital Advisory

Capital Advisory

We help institutions optimise capital flows, transactions and liquidity.

Management Consultancy

Management Consultancy

Our team closely work with business leaders focusing on solving thier problems.

Government Advisory

Government Advisory

We help governments with development and financial projects for national interest

Tax Advisory

Tax Advisory

Our team is well equipped with everything to deliver efficient tax management.

Equity Broking

Equity Broking

Invest in Capital Markets with our smart insights & recommendations.

Wealth Management

Wealth Management

We help individuals & organizations in achieving their monetary objectives.

Insurance Service

Insurance

Find the right insurance policies for unforeseen events with us.

Loans

Loans

Choice Retail Loans team covers all loan requirements under one single umbrella.

Capital Advisory

Capital Advisory

We help institutions optimise capital flows, transactions and liquidity.

Management Consultancy

Management Consultancy

Our team closely work with business leaders focusing on solving thier problems.

Government Advisory

Government Advisory

We help governments with development and financial projects for national interest

Tax Advisory

Tax Advisory

Our team is well equipped with everything to deliver efficient tax management.

Choice Financial Services
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Choice International Limited , Sunil Patodia Tower,
J B Nagar, Andheri(East),
Mumbai 400099.

Monday - Friday : 08:30 am - 7:00 pm
Saturday : 10:00 am - 4:00 pm

+91-88-2424-2424

care@choiceindia.com

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Choiceinternational. CIN - L67190MH1993PLC071117
Choice Equity Broking Private Limited: SEBI Reg No. Broking - INZ000160131 ( BSE - 3299 ) | ( NSE - 13773 ) | ( MSEI - 73200 ) | ( MCX - 40585 ) | ( NCDEX - 01006 ).
Depository Participant SEBI Reg. No. - IN - DP - 84 - 2015 , DP ID CDSL - 12066900 , NSDL ID - IN301895. Research Analyst - INH000000222
Choice Wealth Private Limited: AMFI - Registered Mutual Fund Distributor. Association of Mutual Funds in India Registration Number - ARN - 78908.
Initial Registration: 15th March 2010 Valid Till: 14th March 2027.
Pension Fund Regulatory and Development Authority (PFRDA) - POPSE52022022 | Affiliated with POP HDFC Pension Management Company.
Choice Finserv Private Limited: NBFC Registration Number : N - 13.02216

Choice Insurance Broking Private Limited: IRDAI License No: 167, License Valid Till: 29-05-2025 | Category : Direct ( Life & General )
Registered Office: Choice International Limited, Sunil Patodia Tower, J B Nagar, Andheri East, Mumbai, Maharashtra 400099.
For any Grievances / Queries email at ig@choiceindia.com & care@choiceindia.com | Online Dispute Resolution Link: https://smartodr.in/login

Cautionary Message :

  1. Sharing of trading credentials – login id & passwords including OTP’s:- Keep Your Password/Pin and OTP’s private & confidential to avoid any misuse or unauthorised trades. Please ensure that you do not share it with any one.
  2. Trading in leveraged products like options without proper understanding, which could lead to losses
  3. Writing / selling options or trading in option strategies based on tips, without basic knowledge & understanding of the product and its risks
  4. Dealing in unsolicited tips through Whatsapp, Telegram, YouTube, Facebook, SMS, calls, etc.
  5. Trading in “Options” based on recommendations from unauthorised / unregistered investment advisors and influencers

Disclaimer:
1. *Investments in securities market are subject to market risks, read all the related documents carefully before investing.
2. In addition to client based business, we are also doing proprietary trading.
3. Brokerage will not exceed the SEBI prescribed limit.

Research Disclaimer and Disclosure inter-alia as required under Securities and Exchange Board of India (Research Analysts) Regulations, 2014

Choice Equity Broking Private Limited (“CEBPL”) is a registered Research Analyst Entity (Reg. No. INH000000222 ) (hereinafter be referred as “CEBPL”). (CIN. NO.: U65999MH2010PTC198714).

Reg. Address: Sunil Patodia Tower, J B Nagar, Andheri(East), Mumbai 400099. Tel. No. 022-6707 9999 .

Compliance Officer: Mr.Prashant Salian. Tel. 022-67079999 - Ext-2310
Email- Prashant.salian@choiceindia.com

Grievance officer: Deepika Singhvi Tel.022-67079999- Ext-834.
Email- ig@choiceindia.com

Research Disclaimer: Investment in the securities market is subject to market risks. Read all the related documents carefully before investing. Registration granted by SEBI, and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors.

© Choice International Limited. All Rights Reserved.