Choice — The Joy of Earning
Press Announcement July 2026

Choice welcomes NH Investment & Securities as a strategic investor

NH Investment & Securities Co., Ltd. (NHIS), the flagship capital markets arm of NH Financial Group and one of South Korea's leading financial institutions, has proposed an investment of ₹9,000 million into Choice Equity Broking Private Limited (CEBPL), the broking and wealth management arm of Choice.

Skylines of Mumbai and Seoul side by side
Mumbai and Seoul: two markets, one growth story
The Deal

A strategic growth partnership

NHIS will invest ₹9,000 million in CEBPL through Compulsorily Convertible Preference Shares (CCPS). The capital will primarily go toward accelerating business expansion across broking, wealth management and investment distribution, strengthening the Margin Trading Facility (MTF) business, upgrading technology platforms, driving customer acquisition, investing in talent, developing new products and scaling operations.

The partnership extends beyond capital. It brings together Choice's growing presence in one of the world's fastest-growing capital markets with NHIS's global institutional expertise, advanced technology capabilities and extensive experience across securities, investment banking and capital markets.

The collaboration is expected to enable knowledge sharing across institutional broking, research, capital markets, governance, risk management, compliance and operational excellence, strengthening Choice's institutional capabilities and long-term competitiveness.

Focus areas: broking & wealth management, Margin Trading Facility, technology & platforms, talent & new products.
What's Next

Growth vision

5× growth
targeted across Choice's broking and distribution businesses over the next three years

Supported by this partnership, Choice Equity Broking aims to achieve 5x growth across its broking and distribution businesses over the next three years, while significantly strengthening its digital capabilities, institutional franchise and customer proposition.

As India's capital markets continue to see strong retail participation, rising investor awareness and rapid digital adoption, the partnership positions Choice to capture the long-term opportunities emerging across the country's financial services ecosystem.

The Partner
NH Investment & Securities logo

About NH Investment & Securities

Founded in 1969, NH Investment & Securities Co., Ltd. (NHIS) is a leading South Korean securities and investment banking firm, and the flagship capital markets subsidiary of NH Financial Group (NHFG). Headquartered in Seoul, NHIS provides securities brokerage, wealth management, investment banking and capital markets solutions through a network spanning over 65 branches, global operations and more than 3,000 professionals.

For FY2025, NHIS reported revenue of approximately KRW 15.36 trillion (₹963 billion) and had a market capitalization of approximately KRW 10.9 trillion (₹683 billion) as of June 2026.

NH Financial Group is one of South Korea's leading integrated financial services groups, spanning banking, securities, asset management, insurance and other financial services, with total assets of approximately USD 401 billion, reflecting its scale, financial strength and leadership in the South Korean financial sector.

65+
Branches
3,000+
Professionals
₹963B
FY2025 revenue (≈KRW 15.36T)
$401B
NH Financial Group total assets
This announcement is for general informational purposes only. The proposed investment is subject to required regulatory and corporate approvals and customary closing conditions. Official website: choiceindia.com